About Us
This brand is built on the idea of creative risk—pushing and stepping into life. Founded by Gabe Goss in Bath, UK, it emerged from a pivotal moment. Originally a professional rugby player, Gabe had to rethink his path after an injury forced an early retirement. Faced with a choice between starting fresh or turning a creative side hustle into something bigger, he decided to take the leap—and that decision shaped the brand.
How It Started
It began with photography—capturing moments that sparked ideas. Those ideas turned into graphic designs, and eventually, those designs found their way onto clothes. There wasn’t a carefully crafted plan—just a natural progression from one creative step to the next. Over time, it became clear that this was more than just a hobby.
What We Stand For
The brand isn’t just about clothing—it’s about embracing change and pushing forward. It’s for those who are ready to challenge, move ahead, and keep creating. Whether in fashion, art, or life, it’s a reminder to take whats yours and trust the process.
Welcome to a brand.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™